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The Founders

 Context Studio is led by two founders with backgrounds in journalism, media and brand communications. We are a small studio built on editorial thinking and brand understanding. 


Two perspectives. One approach.

Emilie Hill

Blending British editorial pedigree with modern brand strategy, Emilie has over a decade of experience across journalism, fashion, interiors, PR and digital communications. Emilie’s focus is helping founder-

led brands with strong creative vision and good people behind them build relevance, visibility and lasting cultural traction. 

Our Expertise

 One of the GCC’s best-connected media and communications operators, with decades at the forefront of hospitality,  F&B, design and business publishing. Paul has an unrivalled network of operators, chefs, designers, hoteliers, brands and decision-makers. He shapes conversation, influencing market direction, industry and public perception. 

Our work is shaped by an editorial mindset. Understanding before output, narrative before visibility

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